Online Courseware Options
(Published in the TechEdge 2001-02)
by Wesley A. Fryer
www.wesfryer.com
Despite the availablity of graphical, point and click software
tools, the process of creating and posting webpages on the internet remains
an intimidating prospect for many educators. Browser based webpage services
can make this process easier, however, and enable classroom teachers to publish
course content and even teach online with a minimum of web development expertise.
This article presents three different options for educators wanting to create
webpages to supplement and/or facilitate a course. These include Blackboard
(http://www.blackboard.com), Yahoo Courses
(http://courses.yahoo.com), and WebCT
(http://www.webct.com). Including a variety
of both free and fee-based features, these web services are worth examining
if an educator wants to teach with online content.
Hybrid Courses
According to the research firm IDC, less than one percent of the US population
has taken a course online. Yet online learning has appeal for traditional as
well as non-traditional students, and many K-12 teachers as well as university
faculty are increasingly expected to integrate technology use (including use
of the internet) into their instruction. Rather than teaching in a purely online
format, many of these teachers are creating hybrid courses that
include some online content and activities within a traditional class format.
Online courseware provider WebCT reports that approximately 80 percent of the
500,000 WebCT courses online world-wide are hybrids by this definition.
Online course materials can afford students and educators a variety of benefits.
While educators should avoid the tendency to simply upload all course content
to a website and create a glorified correspondence course, putting lecture notes
and PowerPoint presentations online can be very beneficial for students. Thanks
to online access to teacher notes, students in class can potentially focus less
on text capture and more on critically thinking about the concepts
and ideas presented.
Online courses can also allow students who might not participate in a traditional
class discussion to engage both their instructor and fellow students in dialog.
Asynchronous online discussions (in which students participate on their own
time, not necessarily in real-time with each other) can permit more thoughtful
responses from students since immediate replies are not required. Textbooks
and other resources can be consulted and cited in posted responses. Every student
can potentially be asked to respond to a question posed by the instructor, via
discussion group or email. These outcomes are difficult to achieve in a traditional
classroom setting, but realistic for an online course once materials and activities
are available on the internet. For that task, online courseware can be invaluable.
Blackboard
According to their own promotional materials, Blackboard is the leading
e-Education infrastructure company with the vision to transform the Internet
into a powerful environment for teaching and learning. With a strong track
record of past performance combined with its recent success obtaining additional
investor capital (including sizable funds from Microsoft) Blackboard has positioned
itself as a leading provider of online courseware.
Educational institutions can purchase a license for Blackboard 5
Course and Portal Software, but educators can use the free Blackboard.com website
to create online course materials up to 10 megabytes in total size (http://coursesites.blackboard.com).This
free service provides the same features and functionality of the fee-based Blackboard
5 service, and enables educators wanting to get their feet wet with
online courseware to do so without cost, using their web browser as the development
tool. Educators creating online course materials using the Basic or Free service
from Blackboard should update content at least once every 30 days, as Blackboard
reserves the right to delete courses unmodified for a month or more.
After creating a Blackboard user account, educators are presented with a tabbed
webpage including the options My Blackboard, Courses,
Community, and Academic Web Resources. To start creating
a course, click the Courses tab and then the Create
button. A four part web form will solicit Course Information, Course Design,
Course Options, and provide a submit button. While answering questions in these
categories, educators may choose to make their course private (accessible only
to students given access) or open to guest access. Pre-designed course modules
(purchased online) may also be inserted and used.
After creating a course, it can be selected and edited within the course list
of My Blackboard. Course content can be entered either online in
the web browser or uploaded (like Word documents saved as HTML / web pages).
Course annoucements can be posted, a class calendar created, discussion forums
and chat rooms created, as well as digital drop boxes for submission
of student assignments. Students can be added and assigned to groups for project
purposes, and can post work on group webpages as well as correspond with the
instructor and classmates. Assignments can be posted, grades assigned for students
to view after logging in, and a virtual classroom created allowing
for real-time interactions between instructor and students. These interactions
are not limited to text chat, but can also include use of an electronic whiteboard.
As previously mentioned, while Blackboard can be utilized for a course taught
wholly online, it also can be used for a hybrid course. A teacher can create
a private Blackboard course and grant access to students to participate in an
online discussion. This online dialog can be used one time or throughout the
time the course is taught, depending on the constraints setup by the instructor.
At the time an assignment is posted, the instructor can choose to make other
attachments available to students. Also, the dates to make the assignment visible
/ available to students can be specified, and student accesses (hits) on the
page can be tracked. In this way, educators can both direct and monitor student
access to course materials using Blackboard.
The distinguishing advantage of Blackboard online courseware, according to many
educators who have used it, is its ease of use. Setting up the previously described
course options does not require programming or coding of any type. Files do
not have to be uploaded to a web server using another program: everything
is done by typing, pointing, and clicking within the web browser. Internet users
with a modest amount of computer experience can utilize Blackboard to start
creating their own online course materials in a comparatively short time, compared
with that required to post and upload webpages created with tools like Frontpage
or Dreamweaver. This ease of use is a common feature, in this reviewers
opinion, betwen all of the courseware options reviewed in this article.
Beware that the user agreement and terms of use agreement educators must assent
to prior to creating a free Blackboard.com account and online course materials
cede many rights to Blackboard when it comes to ownership of materials. Carefully
read section 5 of the Blackboard Terms of Use (http://company.blackboard.com/legal/tou.cgi),
which includes the provision By uploading or otherwise making available
any User Content, you automatically grant and/or warrant that the owner has
granted Blackboard, the perpetual royalty-free, non-exclusive right and license
to use, reproduce, modify, publish, distribute, perform, display, and transmit
the User Content through Blackboard.comSM.... The disadvantages of these
provisions should be weighed against the ease of use and other benefits of Blackboard.com
services before creating online course materials with this tool.
Blackboard users wanting to exceed their allotted free 10 megabytes of webserver
space can step up to a premium / paid account, or utilize provisions of an institutional
license for Blackboard services. Different levels of licensing are available
depending on the web server used to host course content, the number of courses
and students to be hosted, the technologies required for support, and other
factors.
Yahoo Courses
A relative newcomer to online courseware services but well-known web company,
Yahoo, began offering course services to educators in 2001 on its course website
(http://courses.yahoo.com). Like Blackboard,
Yahoos courseware services require creation of a user account. Existing
Yahoo members (including those with a Yahoo email account) can login with their
username / password. After creating a new account or logging into an existing
one, users should click either the link for Middle/High School or College under
Instructors to create an online course. Course creation with Yahoo
requires three steps: describing the course, classifying the course, and specifying
an instructor email address.
After creating a Yahoo course, educators will be prompted to add a course syllabus
and enroll students. As with other courseware tools, the syllabus page can either
be created by typing into a browser window, or uploaded through the web browser
like an email attachment.
At present, Yahoo Courses offers fewer course options than either Blackboard
or WebCT. A course calendar can be created, handouts posted online for student
download, and student assignments turned in through the website. Email can be
exchanged between the instructor and students, however, discussion forums and
chat rooms CANNOT be created.
A useful feature of Yahoo Courses is the ability for the instructor to create
polls for students to participate in, and view running results.
The terms of use for course materials posted with Yahoo is less expansive
(and potentially intrusive on educator rights) than the agreement offered by
Blackboard (http://docs.yahoo.com/info/terms).
Yahoo requires permission to use course information and content to promote the
course on its sites for the time it is posted online, but this permission is
cancelled at the time materials are removed by the owner from the Yahoo Courses
site. Again, these comparative advantages should be weighed against the features
offered by other courseware options like Blackboard and WebCT. Despite its limitations
of not presently offering chat or discussion forum options, Yahoo Courses is
a user-friendly, free service that should not be overlooked by educators going
online with instruction.
WebCT
Born five years ago at The University of British Columbia, WebCT is a proven
and widely adopted online courseware solution in use by over 2200 schools worldwide.
WebCT was purchased by a Boston-based company and has become a commercial enterprise,
but its essential nature as an easy to use, browser-based online course development
tool has been retained while additonal functionality has been added over time.
According to their website, WebCT is the most widely used course management
system in higher education, enabling the delivery of online education around
the world. The WebCT solution integrates the richest and most flexible pedagogical
tools with your existing campus infrastructure. Our secure "virtual classroom"
environment can be deployed enterprise-wide to supplement the traditional classroom
or for pure distance programs.
One important difference between WebCT and other online courseware options like
Blackboard and Yahoo Courses is that it is not freely available for use or trial
online. WebCT must be licensed for use, and this licensing is typically paid
for by institutions of higher learning. A Standard Edition for stand-alone,
limited deployment is available, along with a more powerful Campus Edition.
WebCT provides a similar wizard for online course creation, called
the WebCourse Builder, which allows educators to build customized
or template based online courses meeting individual and unique needs. Commercially
sold e-packs are also available, many created by textbook publishers
in specific alignment with their books. Over 1100 are presently available, and
when used, require students pay a $10-20 fee for an access code that permits
course access on the WebCT server.
Several features distinguish WebCT from alternatives like Blackboard and Yahoo
Courses, but one of the most impressive is its robust online assessment features.
Instructors can create a wide variety of test questions, adding them to a database
within WebCT. This quiz / testing tool allows multiple choice, true or false,
short answer, calculated answer and essay answer questions. In addtion, student
self-tests and surveys can also be created. These features make WebCT an extremely
flexible and powerful couseware tool for instructors.
WebCT includes similar calendar, announcement, assignment, drop box, communication
tools, and other options included in Blackboard and Yahoo Courses. It is further
distinguished, however, by its ability to permit selective release of course
content based on student performance. For example, online availability / release
of a subsequent assignment can be made conditional on satisfactory student performance
on an online quiz. In this way, courses can be customized to site the individual
needs and performance of students to a greater extent than courses delivered
with Blackboard or Yahoo Courses courseware.
Unless a commercially purchased e-pack is used, which carries its
own unique terms of use depending on the publisher, courses published with WebCT
are not subject to a terms of use agreement as limiting as that
of Blackboard or even Yahoo courses. Individual institutions likely have policies
regarding ownership and future publication of courses created with WebCT. Instructors
should consult with their respective institutional representatives about the
terms of those policies, as well as carefully read e-pack terms
of use (if applicable) before using WebCT to create online content.
Many Choices Available, Choose Wisely
Many school districts have been wise to warily consider the variety of free
services offered by commercial vendors to school districts in the areas
of website service and online courseware. The technology industry is a dynamic
sector compared to educational institutions, and this can be both a benefit
and a disadvantage. No school district or educational institution wants to commit
to a particular technology or technology service, only to have it discontinued
shortly thereafter. It is prudent, therefore, to choose wisely among the variety
of options within the marketplace of online learning.
Given their past track records of success in online learning and internet services,
the three courseware options discussed in this article are good options for
individual educators as well as their organizations to consider for online courseware.
While no one can predict the future with absolute certainly, it does appear
that online learning will continue to grow in popularity in the years ahead.
Many companies and investors are literally banking on this trend. Eduventures.com
Inc. predicts the higher education e-learning market alone (not including K-12
education) will grow from $4 billion to $11 billion by 2003.
Thankfully, online courseware services like those described here can make
the transition to a web-based or hybrid course a much less painful experience
for educators than past software tools could. For many, the process will prove
to be not only challenging and rewarding, but also a lot fun, as students are
provided with new educational opportunties thanks to the proper use of technology
tools in the hands of skilled educators.
Wesley Fryer is the Director of Distance Learning for the College of Education
at Texas Tech University in Lubbock, Texas. His educational technology website
is http://www.wtvi.com/teks .Contact
him at wesfryer@yahoo.com
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